Zapper launches innovative beacon technology to bars and restaurants
20th April 2016
Zapper, the mobile payment and data insights platform, has created its own Z-Beacon Bluetooth technology which is being deployed in over 1,000 restaurants bars and pubs across the UK. This revolutionary system empowers businesses to directly communicate with both their customers and Zapper users via their mobile, either in the venue or within a local radius.
CAU has been partnered with Zapper for over a year and jumped at the chance to deploy Zapper’s revolutionary technology into its 17 restaurants across the UK.
Charley Springall, Head of Marketing, CAU said, “At CAU we believe in fresh ingredients, relaxed but efficient service and a fun environment. Zapper is great as it complements our beliefs whilst simply speeding up payment at the end of the meal. More importantly our customers have embraced the app – so much so, we have rolled out the Zapper solution, and its Z-Beacon technology, to all 17 UK sites.”
An innovative, time saving and cost effective business tool, the Z-Beacon can perform multiple tasks. These include; messages or alerts sent to nearby Zapper users about events or seasonal products, notification when a Zapper customer arrives for a personal introduction and sending bespoke offers to reward customers before they’ve even left a venue. These capabilities allow venues to effectively drive footfall and increase transactions, without the need for the current costly and labour intensive research or reward solutions.
Zapper enables users to scan a unique QR code, settling their bill in seconds. Whilst the Zapper app enables fast and secure mobile payments, the devil is truly in the detail. With every transaction, valuable user insights are captured allowing venues to directly reward customers based on previous purchase habits. Using the Zapper solution, venues are also able to collate instant user feedback and converse on a personal level. This creates a more engaging, customer-centric environment to aid community growth and increase revenue.
James Sykes-Hagen, Director of Business Development, Zapper UK, comments, “Zapper’s revolutionary Z-Beacon technology is visibly disrupting the dining industry as venues relish the ability to instantly communicate with customers via mobile. The new digital leaflet, with tailored messages highlighting daily specials, events and seasonal promotions visible to passing customers. With many of our partnered venues already enjoying the benefits, this is the ideal tool to directly engage with current customers and attract new ones.”
Zapper already has thousands of restaurants using the system internationally. The Zapper app is available for Android, iOS and Windows Phone platforms.
For more information about Zapper please visit: www.zapper.com« Back to News