Windsor & Eton Brewery launches QIPCO British Champions Day ticket promotion

5th September 2018

Windsor & Eton Brewery has launched a ticket promotion in partnership with QIPCO British Champions Day.

Over the course of the next six weeks, customers and landlords of pubs around London and the Thames Valley will be in with a chance to win tickets to Britain’s richest ever raceday and finale to the British Flat racing season, QIPCO British Champions Day at Ascot Racecourse on Saturday 20 October.

To take part in the competition, customers are required to upload a picture of themselves imitating Frankie Dettori’s famous flying dismount and post it to the brewery’s social media with the hashtag #dothefrankie. There are a variety of tickets and packages up for grabs throughout the promotion including a VIP package worth an incredible £1,000 and a special group prize for the best Landlord entry.

On top of this fantastic ticket giveaway, Windsor & Eton Brewery will also be creating the aptly named British Champions Day Ale, a 4.0% ABV chestnut bitter, brewed with Windsor Farm barley and a stable blend of English and New World Hops that provides a pacey finish.

The bespoke ale will be sold throughout pubs around London and the Thames Valley from 3 September until 14 October including the Royal Foresters in Ascot, the Windsor Castle in Regents Park and the George Inn in Eton, as well as on site at Ascot Racecourse on 20 October for raceday.

QIPCO British Champions Day takes place at Ascot Racecourse on Saturday 20 October and will see some of the best horses and jockeys from across the globe compete for a record breaking £4.35 million purse and be crowned kings and queens of the turf.

As well as unbeatable action on the track, Britain’s Ultimate raceday also features a glitzy opening ceremony, the Stobart Champion Flat Jockey coronation and a spectacular after party featuring pop stars Ella Eyre and Jax Jones.

To be in with a chance of winning one of these fantastic prizes and to try the exclusive QIPCO British Champions Day ale visit to find out how to get involved and to snap your picture “Doing the Frankie”.

Will Calvert from Windsor & Eton Brewery said: “Flat racing and good beer always go well together – and we think we’ve brewed a champion beer for QIPCO British Champions Day that will inspire our customers to do the Frankie and enjoy the special day.”

Rod Street, Chief Executive of British Champions Series said: “We are thrilled to be working with Ascot’s local brewery, Windsor & Eton Brewery on QIPCO British Champions Day and delighted that our prestigious day of racing will have its own Champions Ale for racegoers to enjoy. It’s such a special day and we hope everyone will get involved with the competition and get creative with their Frankie impersonation to be in with a chance of winning one of those fantastic prizes.”

For more information on QIPCO British Champions Day visit:

« Back to News

Back To Fixtures