The Masters attracts almost a million people to the pub

19th April 2018

Golf continues to be an important footfall driver for bars with the recent out-of-home viewing figures released for The Masters, the first golf major of the season. 

An audience of almost a million pub goers watched on Sky Sports[i] as Patrick Reed claimed his first Major over the four days of the tournament - an increase of almost 40 per cent compared to last year.

Sky customers have plenty more golf action to look forward to this summer, with golf’s second Major, the US Open taking place in June, The Open Championship – the only Major to be held outside of America – teeing off in July, and the Ryder Cup in September. Plus, there’s ongoing action from the PGA and European Tour, with live golf showing every week on Sky Sports.

Other major events showing on Sky Sports this summer include the EFL Play-offs (26-27 May); international rugby with England’s Tour to South Africa (9-23 June); every England cricket home Test, ODI and T20; the Formula 1 races in Europe.

With the World Cup in Russia also showing on BBC and ITV, it is certainly shaping up to be a busy period for bars showing all the action. 

Tracy Harrison, Director of Marketing at Sky Business, said: “The variety of sporting content shown on Sky remains unrivalled. We show more pub-packing favourites, helping our customers to position their venues as the home of sports, which in turn attracts custom, increases dwell time and helps make them money.”

In total, an audience 907,000 out of home viewers watched The Masters over the course of the four days.(Ipsos MORI Out of Home Viewing Panel April 2018)

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