Sky Sports News HQ unveils Deadline Day activity
30th January 2017
As the January transfer window reaches its final hours, Sky Sports News HQ will offer more ways than ever before for football fans to stay up to date with the latest breaking news.
The 24-hour rolling news channel will be at the heart of the service to viewers, reporting all the breaking stories as clubs look to complete their business for the final stretch of the season.
The multi-platform service will include:
- Reporters following every Premier League club through until the window closes
- 24 hours of ‘Transfer Centre’ on Monday 30 January
- Live streaming of key coverage across Twitter on Deadline Day
- Live coverage across skysports.com and Sky Sports app
- Super-sized Gillette Soccer Special featuring Tuesday games and transfer updates
- In-game clips from Premier League games on Football Score Centre app
Sky Sports News HQ will have reporters covering every Premier League team for the final 48 hours of the transfer window. And those on the move can catch all the news via Sky Go, skysports.com, Sky Sports app and social media platforms.
Sky Sports is partnering with Twitter to deliver a global live stream from the Sky Sports Newsroom at 12-1pm, 5-6pm and the final hour from 10-11pm on Deadline Day. Fans will be able to watch the live coverage and the best of the live Twitter conversation on the go at deadlineday.twitter.com as well as skysports.com and on the Sky Sports app. The use of live streaming for three separate hours on Twitter will also drive fans from social media to follow the stories across the channel and other Sky Sports platforms throughout the day.
Sky Sports subscribers using the Football Score Centre App will have in their hands the only place to see in-game clips from the seven Premier League matches on Deadline Day, with Jeff Stelling and the Gillette Soccer Special team following all the action across Sky Sports News HQ and live coverage from the EFL on Sky Sports 1 with Brentford hosting Aston Villa.
Throughout Deadline Day Sky Sports News HQ studio guests will include Thierry Henry, Jamie Carragher, Matt Le Tissier, Phil Thompson and Charlie Nicholas, as they assess and react to all of the day’s stories.
Sky Sports News Executive Editor Andy Cairns said: “Deadline Day is a huge date in the diary for everyone who loves football, it provokes countless conversations and Sky Sports News can be relied on to deliver the news as it breaks through to the final seconds. Every window we strive to find new ways for fans to follow our coverage and deliver the stories in a way that suits their busy lives.”
Sky Sports Director of Digital Dave Gibbs added: “The heart of Deadline Day is the fantastic reporting team and a newsroom that delivers incredible stories of improbable transfers all football fans are craving. Our job is to package the fascinating stories across all the platforms we have so that fans can decide the best way for them to follow the news, whether that’s watching Sky Sports News HQ, live streaming on Twitter, or across our apps and website.”
Twitter COO and CFO Anthony Noto commented: “We are thrilled to collaborate with Sky Sports to give fans on Twitter another way to watch and discuss the day's top rumours and deals as they unfold live, all on one platform."« Back to News