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Pub licensees star in Sky Sports ‘Super Summer’ campaign

14th April 2016

Real licensees are the stars of a new advertising campaign for the on-trade ahead of a ‘Super Summer’ of live sport with Sky. The campaign celebrates the winning combination of the pub’s unbeatable atmosphere and an unmissable line-up of live sport this summer with Sky Sports and free-to-air channels.

The first in a series of magazine and online adverts features Finbar Holian, landlord of the Claddagh Ring in Hendon, London, who has been a Sky Sports customer for 25 years. Finbar appears alongside well-known Sky Sports presenters and pundits Jeff Stelling, Jamie Carragher and Kate Abdo. More licensees will appear in the series throughout the summer.

Pubs and bars with Sky Sports can look forward to a bumper line-up of sport this summer with a number of Super Summer days throughout May, June, July and August. Alongside free-to-air action from Euro 2016 and Wimbledon, venues can appeal to more customers and keep them in for longer with live international rugby union, international test cricket, exclusively live F1 Grands Prix including Monaco, golf Majors including The Open for the first time, darts and much more, helping to further boost trade during a huge summer for sports fans in pubs.

To help licensees plan for a busy summer, Sky has created a comprehensive calendar for the full summer period, covering live Sky Sports and free-to-air action. This will be distributed for free to all Sky Sports customers, helping to identify and prepare for the busiest periods across the coming months, and is also available to download from www.myskysports.com/summercalendar.

Finbar Holian said: “It was a great surprise to get the call and be asked by Sky to be in their new advert. It’s not every day I feel like a star with a photoshoot taking place in my pub, I can tell you. I’ve been saying for years that I deserved to line up next to Jamie Carragher, but never imagined it would happen like this! I’m really pleased with how the advert looks and I think it really works – Sky Sports has been helping pack my pubs for decades, and my business has been very successful together with it.”

Tracy Harrison, Marketing Director of Sky Business, said: “There’s a huge summer of sport ahead and pubs with Sky Sports are going to be able to give their customers the full story of what is set to be a dramatic few months across rugby, cricket, golf, F1 and darts, as well as football. It was a pleasure working together with Finbar and the other licensees on this campaign to highlight the money-making opportunities available to pubs this summer.”

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