Pub beer sales see 221% surge during second half of England v Slovakia
22nd June 2016
England may not have hit the net against Slovakia but pubs did score with their takings on Monday, with beer sales for the day up 26% across England compared to an average Monday in June 2015.
The results come from a snapshot poll of 500 pubs across England and Wales from retail tech start-up, EposNow.com.
From 9am to 6.30pm beer revenues were actually 15% below last year’s average. Yet, this was more than compensated for by sales during and after the match. These showed a 122% increase on the norm in the half-hour leading up to the 8pm kick-off, and then peaked at a 221% rise on the average in the 30 minutes after 9PM during the second half of the match.
Jacyn Heavens, founder of EposNow.com, said: “Despite the uneven performances on the field, these figures provide further compelling evidence that England’s involvement in Euro 2016 was always going to be a real money-spinner for pubs and bars across the country.”
“We can only see the surge in buying continuing to ramp-up,” he continued, “as England looks ahead to the knockout stages next week and the prospect of extra time and penalties loom to keep punters in the pub for even longer!”