Prosecco pips Champagne in New Year pub sales
4th January 2017
Champagne and prosecco sales soared between 11.30pm on New Year’s Eve and 12.30 am on New Year’s Day as drinkers celebrated the arrival of 2017 – according a new snapshot poll by Epos Now of 800 pubs across the UK.
In that period, the two types of drinks combined accounted for more than one-third (35%) of pubs’ total drink revenues, with prosecco at 18% and champagne 17% of total ‘wet sales’.
The surge in sales of these drinks was not sustained across the whole evening, however. Champagne and prosecco together accounted for just 15% of total pub wet revenues for the 12 hours from 5 pm on 31st December to 5 am on 1st January, well below beer at 27% and spirits (20%).
Jacyn Heavens, CEO, Epos Now said: “It seems many people like to ring in the New Year with a celebratory glass of bubbly but that’s typically where it stops. Champagne and prosecco are expensive and over the course of the evening as a whole people are still most likely to be enjoying a good old pint.”
A separate piece of Epos Now research showed that town and city pubs across the UK enjoyed a strong New Year overall. The technology company’s poll compared the revenue figures of 380 pubs and bars from 5 pm 31st December 2016 through to 5 am 1st January 2017 to their trading figures for the corresponding period a year earlier. Overall sales grew across the board, peaking in Newcastle (up 11%) on the previous year; Brighton (up 9%) and Edinburgh (up 7%).
“It’s clear that people in towns and cities across the UK were keen to get out and about to celebrate the New Year,” adds Heavens, “with many pubs seeing revenues grow significantly.”
Epos Now also analysed pub drinks revenues over Christmas, surveying 800 UK pubs open over the period from Saturday 24th to Monday 26th December inclusive. Beer sales remained strong throughout the festivities, accounting for 35% of pubs’ wet revenue over the three days, almost double that of the next category – spirits (21%), with wine down in third place at just 15% of total drinks revenues.
In addition to the alcohol, soft drinks were also in demand over Christmas. A separate poll of 150 convenience stores that were open on Christmas Day itself found that “1.75 litres of coke” was second only to “four pints of semi-skimmed milk” on the list of the top individual items purchased, while a 2.25 litres “festive edition” coke was the fourth most popular selection.