New research shows popularity of craft beer
10th October 2018
Independent pub group Brewhouse & Kitchen has commissioned research to find out how much the nation’s attitudes towards beer have changed.
Simon Bunn, Co-Founder of Brewhouse & Kitchen, said: “The craft beer market is fast becoming an important force driving growth in the hospitality sector, bringing with it a new wave of pubs and bars.
“Despite this growth, it has always been difficult for brewers to rival the multi-national companies that have become staples in our homes, our restaurants and pubs and our supermarkets. Beer brewing styles have been fairly static until the craft beer revolution and now, with millions agreeing that they sample and enjoy many more styles regularly, a space has opened for more adventurous styles to succeed.
“This research is a welcome boost to the market and proves that craft beer and brewing is ready to compete on an international level.”
- 34% of respondents (13,780,265) said that beer was their favourite alcoholic beverage
- Out of those who said beer was their favourite drink, 49% preferred craft beer to mainstream beers
- 25% (9,880,190) often drink craft beer instead of more mainstream beers
- When drinking at a pub, 34% of the British public (13,104,252) will try more alternative styles of beer than they would have ten years ago
- 23% of women are trying more alternative styles of beer than they would have 10 years ago
- 34% (13,806,265) Brits are enjoying more alternative styles of beer than the ever-popular lager
- Compared with a nationwide average of 34%, Londoners are the most adventurous with their beers, 54% stating they experiment more than they would have 10 years ago
- Millennials are nearly three times more likely to be adventurous with their beer choices than previous generations
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