New Order launch their own beer
10th August 2016
Legendary band New Order are launching their own beer later this month.
The beer has been developed with Moorhouse's Brewery of Burnley and is named Stray Dog after a track from their 2015 album 'Music Complete'.
Stray Dog, with a 4.2% ABV, is described as a "refreshing and clean tasting golden ale with hints of citrus fruit and lychee, all balanced by a subtle bitterness".
"It's been a pleasure to work on our first foray into the brewing business with Moorhouse's of Burnley with such a rich heritage in the north west and coming hard on the heels of their milestone 150th year," the band said in a statement.
The brewery's sales director Mark Boardman added: "We expect it to play well in cask with our own loyal followers, New Order fans, and in today's fast moving craft ale marketplace, which increasingly appeals to a younger audience."
Stray Dog will be sold at Mitchell & Butlers pubs from this month's Bank Holiday weekend before being rolled out nationally in September.
New Order follow bands including Queen, AC/DC, Madness, Iron Maiden and Elbow in branching out into the alcoholic drinks market.
Read more at http://www.nme.com/news/new-order/95571#pkbCU8dxVFAduIJG.99