New business boost for Airship
23rd May 2016
Airship has secured three new business wins which expand its already sizeable presence in the casual dining sector. The new partnerships come at the end of a financial year which has seen the digital customer experience specialist increase turnover by 50%.
Maxwell’s Restaurant Group, bistro brand Côte, and authentic BBQ operator Red’s True have all signed up for Airship services focused on customer engagement and loyalty. They join a wide range of operators already working with Airship, including Living Ventures, Stonegate, Revolution and JW Lees.
- For Côte, which operates more than 70 restaurants nationwide, Airship will develop new WiFi splash pages – the pages that load after a customer connects to the in-venue WiFi - integrated with Ruckus WiFi. Airship will also support integration with the Favouritetable booking system, and develop and run a new email broadcast system, all with the goal of building customer loyalty
- For Maxwell's Restaurant group, which operates 10 high profile venues including Café de Paris, Sticky Fingers and Palm Court Brasserie, Airship will work on improving data gathered through customer feedback, as well as developing a new email broadcast system and integrating with the OpenTable booking platform
- For the expanding Red’s True Barbecue brand, which now operates seven sites, Airship is working on a programme to boost customer engagement through an online gift card platform.
Dan Brookman, commercial director of Airship, said, “The UK casual dining market is one of the most competitive in the world, and brands increasingly use digital channels to maintain their relationship with their customers.
“From email marketing and loyalty programmes to social media, WiFi and customer feedback, there is huge potential for those operators who get their customer relationships right to build sales and market share.
“We create solutions that are tailor-made for each of our customers, and these latest business wins will see us partner with even more of the leading brands in the casual dining sector.”
Anthony Knight, group sales and marketing manager of Maxwell’s Restaurant Group said "We are constantly working to improve the in-house and digital experience for our customers. We knew from the outset that we needed innovation and there's no better digital provider in the hospitality industry than Airship. They've been outstanding at understanding our needs and are working with us to achieve our business goals"
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