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Melanie Sykes and Boddingtons reunite after 20 Years

15th March 2017

TV presenter Melanie Sykes has returned to front a new campaign for AB InBev brand Boddingtons, some 20 years after first starring in adverts for the beer. 

Reprising the relationship in support of its flagship bitter, AB InBev will launch a new digital marketing, social media and PR campaign this summer. The campaign, including brand new video content, will capture the essence of the original advertising with a contemporary twist for today's audiences.

Nick Robinson, AB InBev Marketing Director, UK and Ireland, commented: "Boddingtons is a key part of our core portfolio, and retains an extensive fan-base amongst beer drinkers across the UK and beyond. We are committed to its long-term success, both in-store and on-trade, which is why we're reprising one of our most memorable and successful brand partnerships. Melanie and Boddingtons have always been the perfect match and we're delighted to be bringing them back together!"

Melanie Sykes said: "I'm incredibly fond of my association with Boddingtons Bitter. I really enjoyed shooting both my commercials for them. It is just over twenty years since I appeared in the first ad and it was a truly life changing time. It marked the end of a successful modelling career and introduced me into the world of TV presenting. I am very proud of the adverts and I know they hold a lot of nostalgia not just for me but for many people."

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