Logo unveiled for rugby's Heineken Champions Cup

11th September 2018

Following the recent announcement that Heineken has returned as title partner of the Heineken Champions Cup for the next four years, European Professional Club Rugby (EPCR) has unveiled the new logo. 

EPCR’s design agency, Designwerk, was tasked with creating the new identity based on the integration of Heineken as a premium global brand with the power and energy of a tournament that is driven season after season by stars of the world game. 

"To achieve this, we looked at how a rugby ball moves through the air and developed the concept using two separate rings that spin together to create the feel of a turbine engine," said Designwerk Chief Executive, Cristian Cook. "The turbine generates immense power and it’s that sort of irresistible energy that we see as the driving force of rugby."

Leinster will kick off their title defence when they take on Wasps on October 12. The clash at the RDS Arena in Dublin will launch what promises to be another fantastic competition, culminating in a finals weekend next May at Newcastle’s St James’ Park. 

BT Sport has the exclusive rights to live coverage of the tournament. 

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