Kopparberg invites on-trade to exclusive event
27th July 2018
To give special thanks to the drinks industry for their continued support, Kopparberg is hosting a free and exclusive opportunity to experience the KopparMountain before the general public at London’s Mudchute Farm on August 15, 2018.
Arising in front of the London Docklands skyline, the KopparMountain, which is modelled on the mountain located in the Swedish town of Kopparberg, forms part of the brand’s £6m integrated ‘Outside Is Ours’ marketing campaign. Standing at four stories tall the experience boasts five immersive experiences, from a mountain stream with stepping stones and summer meadow, to a rocky mountain tundra and summit complete with real-snow.
Rob Salvesen, Marketing Manager for the brand said: “Kopparberg literally means copper mountain, so we are building one. It’s extremely important for us to be able to say thank you in a meaningful way to the pub and bar industry for the ongoing support they offer us, so we’re extremely excited to invite them along to capture the best feelings of being outside with us at this unique event.”
To register visit www.KopparMountain.com or call Tania on 020 7490 3449.« Back to News