Hi-Spirits serves up a Merry Christmas drinks menu
21st November 2016
With customers ready to indulge themselves in the run-up to Christmas, Hi-Spirits has developed simple seasonal drinks serves for four of its key brands, aiming to help pubs and bars make the most of the festive uplift in spirits sales.
Whether it’s a warm spirit drink to spice up a cold evening or seasonal flavours to make a night out even more memorable, the drinks are designed to appeal across a wide range of on-trade occasions in the run-up to Christmas and the New Year.
Created by the Hi-Spirits team with mainstream on-trade operators in mind, the drinks can be made quickly at busy times, without backing up the bar. Featuring best-selling brands including Buffalo Trace, Southern Comfort, Fireball and RedLeg Rum, the simple-to-make serves include:
Southern Comfort Hot Party Punch
25ml Southern Comfort · 25ml RedLeg Spiced Rum · 50ml Apple Juice · Ginger Beer/Ale
Method: Gently heat all ingredients (do not boil), pour into mug, sprinkle with cinnamon, garnish and serve.
Fireball Apple Strudel
25ml Fireball · 25ml Southern Comfort · 100ml cloudy apple juice
Method: Build in a hi-ball glass over cubed ice and lightly stir. RedLeg Rum Hot Rum Slap · 25ml RedLeg · Half-and -half hot apple juice and hot ginger beer · 15ml Cinnamon Gomme Method: Combine in mug or heatproof glass.
Buffalo Trace Cranberry Christmas
50ml Buffalo Trace · Cranberry juice · Rosemary
Method: Fill highball glass with ice, add Buffalo Trace and cranberry juice, garnish with rosemary.
Dan Bolton, managing director of Hi-Spirits, says: “Whether they’re catching up with friends, on a night out with colleagues or just enjoying the Christmas spirit, a seasonal drinks menu will persuade customers to trade up and treat themselves.
“We have a full range of great cocktail ideas across our full portfolio, but these drinks, made with familiar brands, with strong visual appeal and a great flavour, are ideal festive serves for mainstream operator at their busiest time of year.”
For more information, please contact Hi-Spirits on 01932 252 100, email firstname.lastname@example.org or see www.hi-spirits.com.
The full Hi-Spirits portfolio is online at www.hi-spirits.com/portfolio.
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