Heineken win Heart of the Community award
14th October 2017
The British Beer and Pub Association has awarded HEINEKEN UK its prestigious 'Heart of the Community' award at an industry ceremony in central London.
Judges focused on three community campaigns; #BrewingGoodCheer, School of Hard Knocks and Helping Britain Blossom.
With Helping Britain Blossom, launched in 2014, HEINEKEN forged a partnership with The Orchard Project. Over 2,200 volunteers have given around 30,000 hours to plant or restore more than 2,500 fruit trees in 150 orchards. Not only did HEINEKEN help make a physical change happen, they brought together communities and provided them with new skills.
#BrewingGoodCheer was a nationwide campaign to tackle loneliness and celebrate the crucial role of pubs within our communities. Through its pub company, Star Pubs & Bars, HEINEKEN teamed up with local charities and community pubs to host festive lunches for people who would otherwise be spending Christmas alone.
HEINEKEN also used its strong rugby presence to partner with the social inclusion charity 'School of Hard Knocks' which runs programmes using the values of rugby to help young men and women to get back into employment and improve the quality of their life. Monies raised enabled the charity to open a new facility in Edinburgh to get 100 men and women back into work in 2017.
David Paterson, Director of Corporate Affairs at HEINEKEN, said: "This prestigious award is a testament to the passion and dedication that our business has for really giving back to our communities. Every day colleagues right across the business are making a difference and helping to improve their communities - they should be rightly proud of this industry recognition."