Halewood adds Raspberry Mojito to Caribbean Twist range
3rd June 2016
Halewood Wines & Spirits has added a Raspberry Mojito variant to its Caribbean Twist range, which coincides with a fresh brand design in order to attract new consumers into the category.
The new flavour joins four existing variants within the Caribbean Twist range which are made with real fruit juice and have an ABV of 4%.
Following significant consumer research, Halewood has modernised the bottle design across the Caribbean Twist range, to 'create greater differentiation within the category and a deliver a more sophisticated look and feel for consumers.'
The Raspberry Mojito flavour contains aromas of mint combined with distinctive raspberry flavours to replicate one of the UK’s favourite cocktails, and has been introduced in response to strong demand from Caribbean Twist’s consumer base for a mojito variant.
A spokesperson for Halewood International commented: “Raspberry Mojito was a natural extension to the Caribbean Twist range, as the brand is all about replicating traditional cocktails with a modern twist, which can be enjoyed across a variety of occasions.
“Raspberry Mojito compliments the other sweet and fruity flavours within the Caribbean Twist range, and strengthens the brand’s appeal within both the pre-mix and RTD segments.”« Back to News