Fireball Boosts Live Music Links With ‘Fuelling The Fire’ Tour

10th May 2016

Fireball is building on its close links with the live music scene by supporting a tour featuring punk, ska, reggae and roots music from some of the best live bands on the international circuit.

The first Fireball – Fuelling The Fire tour will hit the road in the UK throughout October 2016, presented by Academy Events in association with Fireball. Using the hashtag #FuelledByFireball on social media, the tour will give the cinnamon-flavoured spirit a high profile this autumn.  

The eight-date run will feature Florida ska-punk pioneers Less Than Jake, with support from modern British reggae torchbearers The Skints and Mariachi El Bronx, the Mexican-flavoured side–project of hardcore punks The Bronx. Japanese ska punks KEMURI and Melbourne psychedelic reggae ska doom metal punk rockers, The Bennies, join on select dates.

Distributed in the UK by Hi-Spirits, whisky-based liqueur Fireball is one of the world’s fastest growing spirits brands.  It has built a strong association with live music, with bands on the touring circuit often pictured enjoying a post-gig chilled Fireball shot straight from the freezer.

Fireball’s marketing support means tickets for the tour are priced at just £10. The dates include an appearance at the O2 Academy Brixton in London on Thursday October 6, as well as Bristol, Sheffield, Birmingham, Newcastle, Glasgow, Manchester and Birmingham and Bournemouth.

Fireball UK brand manager James Pattison said: “We’re extremely excited to be launching the first ever Fireball – Fuelling The Fire tour with such a strong line-up of incredible bands. Coinciding with the new uni year and the run-up to the Christmas party season, it will give Fireball a high profile at a key time for spirits sales.” 

Less Than Jake drummer Vinnie Fiorello said: “Thanks to Fireball we were able to assemble a huge group of our friends on this tour from around the globe. We absolutely can't wait to come back to the UK shores for what will feel like one huge party every night, night after night."

A video message from Less Than Jake and The Skints is online here.

For more information, contact Hi-Spirits on 01932 252 100, email, or visit

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