England rugby star Nowell named as new St Austell Brewery ambassador

25th May 2016

St Austell Brewery in Cornwall has unveiled Exeter Chiefs and England player Jack Nowell as its new ambassador.

Cornish-born Nowell will be promoting St Austell’s flagship beer, Tribute Cornish Pale Ale, as well as becoming a driving force behind the Brewery’s Charitable Trust, which has raised almost £600,000 for local good causes. The England winger is an ambassador for the RNLI and through the Trust he will work with the Brewery to support them and other local community charities across South West England and in communities served by the company.

Nowell said: “A big thing that I want to do now is give something back to Cornwall. I’m proud to be Cornish and a lot of people down here have done a huge amount for me, both as a person and a player. I’ve been fortunate enough to get to a position where I can use my role within the rugby community to do that effectively.

“Cornwall Hospice Care is a particular charity that’s close to my heart, but that’s just one of the many local charities which the Brewery’s Charitable Trust does a huge amount to support and I’m looking forward to working with them over the next few years, it is a true Cornish family company and one that is very much part of the community down here.

“Although I’m spending a lot of time out of the county, this link-up gives me an opportunity to keep a connection with home.”

James Staughton, Chief Executive of St Austell Brewery, said: “We are delighted to announce Jack as an ambassador. We have all watched Jack’s rise through local rugby over the years to now play at the highest level. As a company, through Tribute Cornish Pale Ale, we have supported grass roots rugby across the South West for many years, and through the Charitable Trust, we have been able to support a wide variety of local good causes. So this collaboration is perfect and we’re looking forward to doing lots of exciting things with Jack over the next three years.”

Nowell was educated at Newlyn School and Mount’s Bay School in Penzance, and played rugby when he was six years old at Penzance-Newlyn RFC.

He will take part in England's three-Test tour of Australia in the summer. 


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