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England cricket captain becomes brand ambassador for Captain Morgan

8th May 2017

Jamaican rum brand Captain Morgan has officially signed T20 and One-Day International cricket captain and namesake, Eoin Morgan, as its latest brand ambassador.

As part of the sponsorship, Eoin Morgan’s cricket bat will feature the Captain Morgan logo. The makers of Original Spiced Gold have also created a limited edition bottle label featuring Eoin, holding his branded bat, wearing flamboyant buccaneer inspired cricket whites. 

In November last year Captain Morgan announced its sponsorship of Leicester City Captain Wes Morgan, whose contract contained a series of spicy clauses including one which permits him to enter bars and pubs and buy a Captain Morgan & Cola for everyone over the age of 18… provided he shouts: “There’s only one Captain Morgan” before ordering. Details are yet to be confirmed if Eoin has any similar clauses but there are likely to be surprises in store. 

The announcement came via a Twitter exchange between the three Captains. Eoin Morgan Tweeted: “Can you guess who my new #sponsor is? Rum & cola’s all round J #CaptainCaptain”.

Speaking about the partnership, Eoin said: "Captain Morgan clearly strategises long and hard over who it sponsors and I'm bowled over to have made the cut."

A spokesperson for the brand said: "It’s hard to put a finger on why Eoin is such a good fit for Captain Morgan. Must be his alignment with our values."

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