Eden Mill becomes Official Gin Partner of Scottish Rugby
14th July 2016
Scottish Rugby has signed a new partnership with Eden Mill, Scotland’s first single site distillery and brewery, which will see the drinks specialist become the governing body’s first ever Official Gin Partner.
In addition to becoming the Official Gin Partner of Scottish Rugby, Eden Mill will also become the Official Gin of Glasgow Warriors and Edinburgh Rugby, appearing and supporting the clubs throughout the season with on-site bars at games.
The four-year partnership will be officially unveiled to supporters at the professional clubs’ home games this season and Scotland’s opening Autumn Test match against Australia on Saturday November 12.
For Eden Mill, the opportunity to work with these exciting global brands will enable it to provide rugby fans with an improved and interactive experience on game days.
The Scottish craft gin brand will be on site at all matches in the stadium grounds with a pop-up gin bar and Airstream trailer on match-days, offering a range of beverages for supporters.
Eden Mill Founder and Co-Owner, Paul Miller, said: “This is a proud moment for Eden Mill and a great opportunity, which we are incredibly excited about.
“We look forward to being part of the growing success and popularity of the game at professional club and international level over the years to come.”
Scottish Rugby Head of Marketing and Sponsorship, Toni Blackhurst, said: “We are delighted to welcome Eden Mill to our growing family of partners.
“Supporters are turning out at Scotland and professional club rugby matches in record numbers. New partnerships, like the one announced today, help us enhance the range of drinks available to fans enjoying a world-class day out at BT Murrayfield.
“We look forward to working with such an exciting young company like Eden Mill over the coming years.”
The partnership will also include exclusive offers for fans, content and brand presence during matches, as well as interaction on the club’s digital and social media platforms.« Back to News