Crabbie's extends sponsorship deal with Scottish Rugby
7th July 2017
Crabbie’s alcoholic ginger beer has extended its agreement with Scottish Rugby for a further two years and also agreed to become the official sponsor of Scottish Rugby match officials.
The Crabbie’s logo will appear on the official jerseys of all Scottish Rugby match officials in BT Premiership games and across all BT leagues and cup matches as part of the deal.
The brand is set to capitalise on increased brand visibility at major matches as well as a number of sampling and hospitality events across the forthcoming season.
Toni Blackhurst, Scottish Rugby’s Head of Marketing and Sponsorship, said: “We are delighted to renew our relationship with Crabbie’s and continue this great partnership. BT Murrayfield is renowned for providing fans with a fantastic day out and working with brands like Crabbie’s, we are able to cater for our wide demographic of fans and enhance our matchday experience.”
Senior Marketing Controller for Crabbie’s, Michelle Chadwick, added: “Crabbie’s alcoholic ginger beer is showing its support to the man in the middle – referees have the hardest job officiating one of the world’s most physical, technical, and fast-paced sports.
“We are very proud of our Scottish heritage and after a hugely successful season in Scottish Rugby it was an obvious development to grow our partnership together. Crabbie’s is committed to grassroots rugby and is looking forward to another great season ahead.”