Celebrity chef Tom Kerridge to appear at PUB18 show

13th December 2017

Trade show PUB18 has secured celebrity chef and Michelin star publican, Tom Kerridge, to appear at next year’s show. Returning to London’s Olympia on February 6-7, 2018, Kerridge will be joined by a line-up of leading operators and senior hospitality figures.

Kerridge, who opened the first-ever two Michelin star pub, the Hand and Flowers in 2005, will bring insight from his latest venture The Butcher’s Tap. Others on-board to share their experiences and expert advice include:

  • Chris Hill, Managing Director of the New World Trading Company, telling his business story and take on successful pub retailing

  • Kate Nicholls, Chief Executive of the ALMR, debating the current health of the sector and political challenges

  • Mark Higgs, Licensee at The Castle, Edgehill and Licensee of the Year Award winner, discussing the challenge of staying relevant in an increasingly demanding market

  • Jonathon Swaine, Managing Director of Fuller’s Inns, examining the importance of creating the right guest experience and the role of staff development in building lasting customer loyalty

  • Brigid Simmonds, Chief Executive of the BBPA, exploring where operators need to focus their energies and why there needs to be a climate of positivity

 The PUB18 seminar programme has been carefully curated to ensure visitors have the opportunity to network with likeminded individuals with similar business interests. In addition, PUB18 will provide take-home advice and the latest news and insight to help improve every pub’s offering. The talks, which allow the industry to tackle the wider issues affecting the pub trade today, will incorporate key trade discussion points and upcoming trends including the likes of:

  • The challenge of staying relevant to increasingly demanding consumers
  • What the experiential economy, encompassing competitive socialising and immersive, can look like in across the hospitality sector and how leading businesses have capitalised on the opportunity
  • How to ensure a food offering stands out from the crowd alongside tips on maintaining and driving profitability in a world of ever increasing food costs.

Jonathon Swaine, Managing Director of Fuller’s Inns, said: “PUB18 is such an important occasion for the industry, and a vital platform to discover the latest industry news, insight and trends. Staying ahead of the curve is key, and thanks to the great range of speakers, guests and exhibitors at PUB18, you can guarantee you will discover something new.”

New for 2018, the PUB Trends Stage has been introduced following strong demand from PUB18’s audience of publicans for additional insight into the latest trends that affect day-to-day business. Hosting a variety of panel discussions and talks with tangible takeaways that can be immediately implemented, topics include: changes in consumer behaviours; non-alcoholic drink revenue; heritage and tradition and how to best capitalise in a contemporary context, and more.

Commenting on the line-up for PUB18, Commercial Manager Alex Booth, said: “The line-up for PUB17 was our best ever, and this year we’ve kept the momentum going. Tom Kerridge is an iconic figure, and a fantastic example of how complex and fun the pub industry can be.

"By securing such a broad and unique group of industry titans to appear across the two days at PUB18, including Andrew Stones of Be At One, Natalie Coleshill from the Milford Arms and Claire Dodd, journalist and industry expert, we are confident this year will be our strongest yet.”

PUB18 will return to London on February 6-7. 2018, hosting 10 free-to-attend sessions in the PUB Theatre, accompanied by talks and workshops across the two-day show, covering a breadth of hot topics. New features at PUB18 will include the New Brew Area, the Pub Trends Stage and the Wine and Spirit Lounge sponsored by WSET. 

To keep up-to-date with news and information and to register for free, visit, or follow @PubShowUK on Twitter.

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