Carlsberg launches Three Lions Ale for Euro 2016
9th June 2016
Carlsberg, the official beer sponsor of UEFA Euro 2016, has launched the ‘Three Lions Ale’ in support of the England team.
Liam Newton, vice president marketing for Carlsberg UK, said: “Three Lions Ale is one of the many ways we’re helping pubs and bars to capitalise on the optimism and excitement of the nation, in the build-up to and throughout the tournament. If publicans want a talking point on the bar then this is the ale for them.”
The 4.1% ABV golden ale is supported with a bespoke pump clip featuring the England team’s official three lions emblem, behind a golden scroll reading ‘The Three Lions’.