Carling reveals partnership with JD Wetherspoon to champion community projects
12th June 2017
Carling has today launched a nationwide campaign in partnership with JD Wetherspoon to invest in community projects chosen by Wetherspoon staff and drinkers. The new campaign will see Carling and Wetherspoon team up to give something back to people and communities across 762 pubs in Great Britain.
The initiative compliments Molson Coors’ existing ‘Putting the Great Back into Great British Pubs and Clubs’ campaign which is all about putting pubs at the heart of communities.
From June to October 2017, Carling will help fund and support local community projects across Great Britain. From funding a new footy pitch, mending that broken wall or painting the village hall, pints of Carling will be making a difference. As long as it will have a lasting and genuine benefit to the community, the list is endless, and it’s up to drinkers to nominate the project they want Carling to support.
Wetherspoon drinkers will be able to help decide what this money should be spent on, by directly nominating community projects close to their heart at www.carling.com/yourpintcan. A panel of Carling, Wetherspoon & Project Dirt team members will then carefully select a number of projects and then get out into communities to really make a difference.
Commenting on the Carling Wetherspoon partnership, Clare Vintner, Molson Coors Customer Marketing Director, explained: “Traditionally pubs have always been the centre of their communities. A place where people meet and talk about the issues facing their area. We are excited to partner with Wetherspoon and give something back to consumers and communities across Great Britain. There’s no better way to put our resources and partnerships to good use.”
The activity will be kicking off from 1st June 2017, with Carling partnering with Project Dirt to kick-off community activity from July to October 2017. Project Dirt is the UK’s most active network connecting and resourcing community projects across the UK. They recognise that communities can change the world and have worked with companies such as Timberland, Unilever and Greggs to support local community initiatives.
The activity comes as part of the wider ‘Putting the Great Back into Great British Pubs and Clubs’ campaign launched by Molson Coors in March, designed to provide practical, first hand support to pubs and clubs across the UK.
For more information, please visit www.carling.com/yourpintcan« Back to News