Cantona stars in new Kronenbourg 1664 campaign

4th May 2016

HEINEKEN has launched its new, integrated Kronenbourg 1664 campaign starring football legend Eric Cantona.

The campaign kicked off on Monday 2nd May with a 60-second TV advert premiere on C4. In the spot, Cantona is seen with a pair of intrepid canines, introducing viewers to “the most intelligent dogs in the world: The Alsace-tians”. Cantona drives his canine companions around Alsace, with viewers seeing The Alsace-tians leaping into action to deliver a timely Taste Suprême. From untying a monk ensnared in the church bell ropes to freeing a postman buried deep in the snow, the campaign depicts The Alsace-tians liberating and libating the locals when they need them most. The advert can also be viewed here.

In celebration of the new ‘Alsace-tians’ activity, Kronenbourg 1664 is opening the ‘Bar D’Alsace-tian’; the world’s first bar staffed entirely by dogs. The four-legged staff of professionally-trained Alsatians will wear a customised dog harness with a miniature wooden barrel mounted at the front to deliver a Taste Suprême of Kronenbourg 1664 directly to customers at their tables. Bar D’Alsace-tian will be located on Greek Street in London and open to the public on Friday 6th May from 6pm – 8:30pm.

Ifeoma Dozie, beer brand director at HEINEKEN said: “We’re delighted to bring Kronenbourg fans a new chapter in the tale of a Taste Suprême, and once again featuring the inimitable brand ambassador Eric Cantona. The Alsace-tians and ‘Bar D’Alsace-tian’ continue the humorous and tongue-in-cheek narrative already established in past campaigns, but take the Kronenbourg story in a completely new direction - demonstrating in a brilliantly creative way the personality, premiumness and supreme taste credentials of Kronenbourg 1664.”

Only customers with a table reservation at Bar D’Alsace-tian will be permitted entry. For more information on table reservations visit

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