Budweiser announces introduction of twist-off bottle caps

11th April 2016

Budweiser has announced that it is introducing twist-off bottle caps in the UK.

Available across on and off trade, the company is hoping that the innovation will increase ease of serve for on trade customers by eliminating the need for bottle openers when enjoying a Budweiser.

In addition, Budweiser hope to establish a new, simpler serving ritual for the on-trade by eliminating bottle openers for bar staff.

Aina Fuller, Senior Brand Manager UK&I at Budweiser, said of the launch: "This is so much more than a packaging innovation for Budweiser - never again will consumers have to search high and low for a bottle opener, or battle to open bottles with their teeth. We're proud to continue to lead the category in the UK by being the first major beer brand to bring twist-off caps to British consumers, ensuring they now never have to miss a minute of the action - like a goal in an exciting football match.

"We believe Budweiser Twist-Offs will position our brand as the only beer to enjoy during key occasions for our audience, across on and off trade."

The launch of Budweiser Twist-Offs will be supported by a multi-miliion pound through the line campaign, comprising TV advertising, digital advertising, PR, social media, and in-store activations.

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