BT Sport unveils two-year price freeze deal

13th July 2016

BT Sport has launched a new two-year deal for independent pubs and clubs which guarantees a fixed price and guaranteed content over the 24 months of the contract. 

Both existing and new pub and club customers who opt to take the new two-year contract before 31 August 2016 will be guaranteed that the price they pay in September 2016 will not change until at least the summer of 2018.

BT Sport is also guaranteeing that over the same period they will not lose any of the most important sporting content for customers including the Premier League, UEFA Champions League and Europa League, the FA Cup, Scottish Premier Football League and Aviva Premiership Rugby.

BT Sport also announced that it is increasing its price to pubs and clubs by 8.9 percent but says its prices are more than 60 per cent less than the price of Sky for the average independent pub.

BT Sport is also launching two new services for pubs and clubs, which will initially only be available to those customers taking the price freeze and content guarantee offer: BT Sport Wi-Fi and BarBeats, a music streaming service for pubs and clubs. 

The Wi-Fi service gives pubs and clubs the ability to offer free internet access to customers with no login required.

BarBeats, meanwhile, includes 70 playlists that can be controlled from an easy-to-use interface on a manager's smartphone or tablet. 

Bruce Cuthbert, director commercial customers, BT Sport, said: “Last season was one of the most unpredictable, memorable and dramatic for both football and rugby, so fans are really looking forward to the start of the new season.

 “This season BT Sport has even more Premier League matches than ever before and at a better time for pubs and clubs of 5.30pm on Saturdays.

“I am also delighted to announce our two-year price freeze and content guarantee offer, an industry first.  In these uncertain times being able to guarantee both your costs and that you won’t lose any of the leading sport content that matters for two years is a  real bonus.

“Furthermore, customers taking this option can also benefit from two new exclusive services from BT Sport that pubs and clubs up and down the country value – wi-fi and music. BT Sport Wi-Fi brings to the market a simple ‘click to connect’ service, that doesn’t require the hassle of customer logins, but does offer the speed, reliability and security you would expect from BT. Whilst BarBeats is a brand new cloud-based music streaming service for commercial premises offering the ease of use and functionality the licensed sector are looking for at a great price point.

“Until the end of August customers taking our price freeze and content guarantee can add both these services subscription free for 12 months, so there’s never been a better time to sign-up to BT Sport.”

BT Sport is promising that the 2016/17 season will see targeted on-air promotions scheduled around important BT Sport fixtures tailored for pubs and clubs audiences. They will promote the next big fixtures, encouraging return visits and venue loyalty.

This season BT Sport will show more Premier League matches than ever before with 42 live matches – 36 will be shown on Saturdays with 28 at the new time of 5.30pm and a further six games on midweek evenings.

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