BT Sport to celebrate sporting pub landlords
19th September 2017
BT Sport is celebrating pub landlords across the UK who go the extra mile to create an amazing sporting experience for their customers and are rewarding them with their very own life-sized statue.
Launching this week, the BT Manager of the Month award celebrates landlords who make their pub more than a pub, highlighting their role in connecting sport with the community.
To kick-start the awards three statues will be unveiled across the UK, at The Tollington (London), The Chequers (Lutterworth) and The Gardener’s Arms (Norwich), with Martin Keown, Robbie Savage and Jake Humphrey unveiling the statue of each respective landlord.
Keown, the former Arsenal defender who now offers his expertise to BT Sport viewers as a pundit, said: "The Tollington is a great pub, particularly as it's just around the corner from the Emirates and it's great to see that BT Sport is going to celebrate the hard work put in by landlords all over the country.
"It was an absolute honour to unveil the statue of the Tollington's landlord, Martin Whelan, and I hope that his customers appreciate the work he puts in at the pub.
"We all know that the best place to watch the match is in the bar and the landlords are the ones who ensure that fans have a great matchday experience."
All the winning pubs stood out from the competition thanks to the uniqueness of their venues, whether it be painting the pub to match the local team’s colours, TVs in the toilets, or getting the players from their local team in after the game.
The search for the next winners is already underway, with BT Sport inviting people to nominate their landlords, or for landlords to nominate themselves by tweeting @BTSportsBars using #BTMOTM. BT Sport will be looking for landlords that go above and beyond to bring sport to their customers. This could include the viewing experience or wider community projects that get people involved in sport.
BT Sport will select one landlord a month until June 2018 and each will be presented a trophy by a local sporting personality and a brand new 4K TV for their venue.
Bruce Cuthbert, Director Commercial Customers, said: “Pubs are at the heart of their communities and sport is a fantastic way of bringing people together. The BT Manager of the Month gives us the opportunity to recognise the landlords up and down the country who go that extra mile for their customers and their community. If you have a landlord who you think deserves recognition then get tweeting @BTSportsBars using #BTMOTM.”
For more information: www.btsport.com/business
Pictured: Martin Keown unveils the statue of Martin Whelan, landlord of The Tollington
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