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BT Sport launches 'Total' package for pubs and clubs

10th June 2015

BT Sport has unveiled a new package for pubs, clubs and commercial premises to show up to 223 UEFA Champions League and UEFA Europa League matches exclusively live on Tuesday, Wednesday and Thursday nights, to entice customers into licenced premises midweek.

Research shows that for commercial premises screening sport, matches involving Premier League football clubs are amongst the most important for increasing trade. BT Sport will more than double the number of these games it shows next season, increasing from around 55 to 133.

The company has announced the launch of a new BT Sport Total Pack which will include a channel line-up of BT Sport 1, BT Sport 2, ESPN on BT Sport and BT Sport Europe, the new home of top European football from the UEFA Champions League and UEFA Europa League from August 1.

The average independent pub will pay £394 a month for the new BT Sport Total Pack with existing Independent customers entitled to a loyalty discount of up to 15 per cent.

BT will also cut the price for customers who only want to show exclusively live Barclays Premier League football, the SPFL and Aviva Premiership Rugby on BT Sport 1. Customers will see a price reduction of seven per cent to reflect the change in content.

Bruce Cuthbert, director commercial customers at BT Sport, said: “Next season will mark a big change for commercial customers who want to maximise their takings by showing the really big UEFA Champions League and UEFA Europa League clashes midweek, especially as none of those games will be on ITV or Sky Sports.

“We will now offer more than double the number of games involving Premier League clubs. Up to 223 UEFA Champions League and UEFA Europa League matches means 49 more mid-week match nights on BT Sport for commercial premises. At an average cost of £30 or less per match night for our customers this represents fantastic value for money.

"At the same time Sky Sports’ standard prices haven’t changed as they continue to charge customers the same price for a package that has lost 129 UEFA Champions League games.

“We have been successful in broadening the numbers of commercial premises that show premium sports, we have grown the pubs market by 26 per cent10, and we want to show that top flight football need not come at a top price.”

Gary Lineker, Jake Humphrey and Rio Ferdinand will front the live UEFA Champions League coverage. They will join the BT Sport team which includes Paul Scholes, Michael Owen, Steve McManaman and Owen Hargreaves as well as new signings; Steven Gerrard, Harry Redknapp, Glenn Hoddle and Howard Webb.

From July 1 customers signing up to BT Sport Total will be eligible for an exclusive free service from Screach: Screach Lite. This offers a dynamic entertainment and communication platform that turns pubs’ existing TVs into a sales and marketing tool to help drive footfall and sales using BT Sport content and customisable venue promotion tools.

In addition to the free subscription, the first 1,000 BT Sport Total customers signing up to the package will also receive free equipment and installation delivering a combined saving to pubs of £755 in the first year alone.

BT Sport is also launching an online resource called The Manager’s Office. This aims to help commercial premises to maximise profits from live sport and will be home to the latest live fixture information for BT Sport and all Free to Air channels, covering all sports. Each fixture and event will be supported with assets for social media, digital screens and posters.

Licensees will also have access to news and industry chat via the new @BTSportBars Twitter account, plus the chance to enter competitions. BT Sport will also re-launch the BT Sport Bar Finder on btsport.com to help to direct customers to their nearest establishment showing BT Sport. The tool will now include photos of the pub and additional information, including whether it serves food and has wi-fi. 

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