BT Sport creates new POS for pubs and clubs

23rd September 2016

BT Sport has created new season point of sale and marketing material for its pubs and clubs customers to mark the start of the UEFA Champions League and Europa League group stages, which has kicked off exclusively on BT Sport.

The new point of sale packs being sent out to all customers include posters, window stickers and banners. BT is also making an extensive range of digital marketing material available for customers on the Customer Zone of the BT Sport Business website ( This includes social media images, downloadable posters, logos and promotional videos.

 Bruce Cuthbert, director commercial customers, BT Sport, said: "We've developed a fantastic range of new marketing material for the UEFA Champions League and Europa League to help our customers draw in the crowds. Both competitions will give any venue a real boost to its midweek trade and helping operators to communicate these fixtures to their customers is critical in driving business on up to three nights during the European football weeks of the season."

The UEFA Champions League should prove to be a big draw to fans this year, providing BT Sport with exclusively live fixtures featuring Manchester City versus Celtic in a group that also includes Barcelona. Arsenal will be hoping to overcome Paris Saint Germain, north London rivals Spurs face another stern test against Monaco while new boys Leicester City will play Porto.

There are also some huge clashes between the top teams from Europe to look forward to with both Borussia Dortmund v Real Madrid and Atletico Madrid v Bayern Munich going head to head in the group stagesThursday nights will also bring the fans out for UEFA Europa League action on BT Sport with Manchester United against Fenerbahçe and Southampton against Inter Milan.

BT has also launched a special offer for pubs and clubs to celebrate the start of the UEFA Champions League and Europa League group stages. New commercial customers, such as pubs, clubs and hotels, who sign up to BT Sport Total on a 12 month contract by 24 September 2016 will get a third off the normal price and also get the box and standard installation for free. The special offer is available to all types of new commercial customers who have not been a BT Sport customer during the last three months.

For more information


« Back to News

Back To Fixtures