BT Sport announces Google Digital Training events for pubs and clubs

20th July 2018

BT Sport has today announced the details of the free digital training for pubs and clubs that will be taking place across the UK in partnership with Google Digital Garage.

The aim of the training, designed exclusively to help publicans enhance their digital skills and grow their business, focusing on how to make their business more visible online and  their use of social media even more impactful.

Training sessions will be available at venues across the UK, including Anfield, BT Tower, BT Murrayfield and Old Trafford, and will include workshops and face-to-face coaching. During the sessions, publicans will also have the opportunity to speak to specialists on a range of topics including website optimisation, online advertising and analytics.

Publicans will also hear from members of the BT Sport team including Harry Redknapp, Lawrence Dallaglio, Steve McManaman, Ugo Monye and Robbie Savage who will be attending some of the events to talk about the upcoming season of sport.

BT Sport launched these training events with Google after a survey* revealed that 55% of consumers plan ahead when going out to watch live sport and 45% of live sport watchers ‘follow’ a pub or bar on social media. Meanwhile, 58% of BT Sport pubs have indicated they would promote sports events on social media more if they knew how to make the most of it**.

Bruce Cuthbert, director of commercial customers, BT Sport, said: “Having a presence on social media has become key for publicans to encourage new and existing customers into their venues. Our customers also tell us that many of them are not entirely confident in how to do this to get the best results possible. Teaming up with Google Digital Garage means we will be able to give our licensees the chance to get practical training from experts which they can put into practice straight away to raise their profile with their customers.”

This year is set to be the best season yet on BT Sport and for the first time ever, publicans will be able to show back-to-back UEFA Champions League games on the same day, with exclusively live football action from 6-10pm, doubling the trading window. There is also top flight football action from the Premier League and more Emirates FA Cup games than ever before.

BT Sport will be the only place to watch all the televised Gallagher Premiership and Heineken Cup rugby this year and will be the exclusive broadcaster of Frank Warren’s world class stable of fighters including Tyson Fury, Billy Joe Saunders and Carl Frampton.

To book yourself on a BT Sport digital training session visit

Dates and venues for BT Sport and Google Digital Garage training sessions:







 3rd September 2018


Amex Stadium

 10th September 2018


BT Tower

17th September 2018

 18th September 2018


Kingspan Stadium

 24th September 2018


BT Murrayfield

 1st October 2018


Kingston Park

 2nd October 2018


 Old Trafford

 16th October 2018


Cardiff Arms Park

 22nd October 2018


Ashton Gate Stadium

 23rd October 2018

 Each event takes place from 10am to 5pm every day




*CGA Consumer Panel 2018 with 2,000 consumers

**BT Sport marketing effectiveness research, Amethist, sample 200 independent BT Sport pubs, June/May 2018

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