News

Bestway raises the bar with premium on-trade Drinks Guide

4th April 2016

Reflecting the latest on-trade premium drinks trends such as booming sales of wine, craft beer and spirits, Bestway Wholesale has launched its first ever Drinks Product Guide.

As well as Including drinks available exclusively for delivery to on-trade customers from Bestway Wholesale, the guide also lists complementary categories such as soft drinks, snacks and bar sundries.

The brochure includes details of the complete range of wines on offer through the group’s delivered on-trade delivery service, which is even broader than those on the shelves in the 60-strong Bestway and Batleys branch network. The offer ranges from Dom Perignon 2004 and Armand de Brignac ‘Ace of Spades’ champagnes to Bestway exclusive wines and branded single serve bottles.

The wines are easily referenced by country of origin, with each category presented in order of value, from high-end, fine wines to entry level, house wines. Each entry includes a brief description and tasting notes to aid selection choice. To help licensees further, every wine is also tagged with a taste scale – a range of 1-9 for Whites & Roses and A-E for Reds - and given a price indicator to guide customers to ‘good, better, best’ alternatives.

To support licensees in a changing market, the brochure also includes a selection of super-premium spirits, craft and speciality beers, and soft drinks targeting the licensed sector. Bestway Wholesale also supplies a wide array of standard and premium lagers and spirits, which are listed within its newly-launched Catering Product Guide.

Ron Hickey, sales director for Catering and the On-trade at Bestway Wholesale comments “Our main focus when developing the new Drinks Guide has been to help all types of on-trade outlet plan a comprehensive wine list, which can often be a confusing area.

“By grading the wines by price and country of origin, licensees will be able to choose wines that reflect their target customers, while offering a range which meets a variety of price points.

“There is plenty of competition for consumer spend, so when people do go out for a drink, they are increasingly looking to make the evening special and are willing to try new drinks or premium versions of their favourite tipple. The new guide reflects this by providing licensees with premium choices. So, for example, although we stock Stolichnaya and Bombay Sapphire in depots and for delivery, the super-premium versions Stolichnaya Elit and Star of Bombay are featured in the Drinks Guide.”

The Bestway Batleys Drinks Guide is available from local sales managers, from Bestway or Batleys depots, and by calling the Bestway telesales line on 01738 646 666.

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