Bees helped by Brakspear beer
30th April 2018
Britain's under-threat bees are being offered a lifeline by Henley brewer and pub operator Brakspear, whose Honey Bee beer, available throughout May, will raise money for Friends of the Earth's Bee Cause campaign.
Honey Bee, a 4.4% honey beer, is back by popular demand for a third year. Every pint sold will raise 10 pence for the Bee Cause, the campaign to protect our declining bee populations. Last year, Brakspear presented a cheque for £2,890 to the charity.
Created by Brakspear head brewer Malcolm Mayo, Honey Bee was originally brewed in 2015 at Brakspear's Bell Street Brewery in Henley, but has moved to the larger Wychwood Brewery in Witney to meet growing demand.
It is brewed using Maris Otter and Crystal malts as well as malted oats, First Gold and Willamette hops and has delicate, subtle honey notes, with a bracing delivery of hops on the follow through. As well as selling Honey Bee, Brakspear pubs are supporting bees by encouraging customers to join in the Great British Bee Count (www.GreatBritishBeeCount.co.uk) from 17 May - 30 June.
This initiative by Friends of the Earth, sponsored by Ecotalk, encourages the public to do some bee-spotting with a free smartphone app - and provides lots of advice on what we can all do to help these precious, but under-threat, pollinators.
Brakspear pubs selling Honey Bee will be featured on an online map on the Friends of the Earth website, encouraging supporters of the Bee Cause to try the beer in a pub near them.
Brakspear chief executive Tom Davies said: "We're delighted to be supporting the Bee Cause again; it's a cause that our licensees and customers are keen to support, as reflected in the growing demand for Honey Bee. "Our partnership with Friends of the Earth started in 2014, when many of our pubs started to plant bee-friendly flowers and shrubs and continued with the launch of Honey Bee, a perfect beer for sipping in a pub garden or patio.
"Supporting Friends of the Earth's Bee Cause is a natural choice for Brakspear. We have a bee in our logo, and some of the finest pub gardens in the region, which rely on bees to pollinate the plants and shrubs that make them so attractive. We're confident sales of Honey Bee will help us to once again make a good contribution to the Bee Cause."
Friends of the Earth chief executive Craig Bennett said: "We're extremely grateful to Brakspear for their fabulous support for our Bee Cause Campaign, and their tremendous efforts in raising awareness of the plight of our humble bees.
"People can enjoy a pint of Honey Bee and know they are helping these precious pollinators, which are currently facing enormous threats, such as habitat loss, pesticide-use and climate change."
Brakspear's partnership with Friends of the Earth will help to raise awareness of the threats facing these bees and encourage the public to be part of the generation that saves them. As well as the honey bee, Britain is home to around 225 species of solitary bee and 26 bumblebees.« Back to News