Beckham stars in new Sky Sports Premier League ad

21st July 2016

The pub plays a central part in a brand new TV advert to promote the Premier League on Sky Sports, in which David Beckham experiences the excitement, drama and surprises of an entire football season in just 60 seconds. In the latest example by Sky of encouraging greater footfall to Sky Sports venues, the communal atmosphere of pubs are highlighted in national TV advertising as an ideal destination to enjoy live sport, further cementing Sky’s commitment to driving custom for the on-trade.

The ad, which is unveiled today (Thursday 21 July), sees Beckham head off on a morning jog only to find himself running through scenes from ten months of football, enduring changing weather conditions, celebrating with fans, dashing in and out of a pub and at one stage being chased by a dog.

The in-pub atmosphere was captured on location at Flanagans Pub in Battersea, south west London, a Sky Sports licensed venue.

Directed by award winning Frederic Planchon the film celebrates the unpredictability of the Premier League, never more evident than last season's incredible triumph for Leicester City. Premiering on 21 July at Midnight across Sky Sports digital outlets, including as well as Beckham’s Facebook page, before being shown on TV from 22 July.

This coming season, Sky Sports will show even more Premier League football, with 126 live matches including, for the first time, Friday Night Football.

David Beckham, who has worked with Sky since 2013, said: “Anything can happen in the Premier League and this ad by Sky is a really fun way of showing that.  Filming the ad was great and the finished piece is a really clever way of showing that you never know what might happen in football.  I always enjoy working with Sky Sports and I'm proud to be associated with their football coverage.”

Barney Francis, managing director of Sky Sports, added: “It's our biggest ever season on Sky Sports, so we wanted one of the world's biggest stars to help us tell that story.  David does a brilliant job of encapsulating in one minute what football fans experience in an entire season and I'm sure people will enjoy it when it's released.  Never has the Premier League been so unpredictable and Sky Sports viewers can enjoy unrivalled coverage as the drama unfolds.”

Sky Sports begins its coverage of the Premier League on Saturday 13th August with Leicester City, as part of a schedule of 20 televised fixtures that features every club by the end of September.  The opening weekend also offers Sky Sports viewers coverage of José Mourinho’s first game in charge of Manchester United at Bournemouth, Arsenal v Liverpool in the first big head to head of the season, plus Antonio Conte’s Chelsea at home to West Ham United.

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