Bars urged to provide the perfect World Cup viewing experience
6th June 2018
New research has revealed that almost half (45 per cent) of football fans admit they wouldn't go back to a pub or bar that fails to offer the big match viewing experience they're after.
The biggest football fan bar faux pas include a lack of screens, bad views, and not being able to hear the commentary.
The research, commissioned by Currys PC World Business and carried out by Opinium, revealed some of the UK's biggest complaints about watching football in the bar, including:
* People standing in the way of the screen (37 per cent)
* Not enough TVs for a clear view (28 per cent)
* Not being able to hear the commentary (23 per cent)
And with figures from previous tournaments suggesting that an estimated 14.8 million fans will be heading to their local bar to watch international games, landlords could be missing out on huge revenue opportunities if they fail to get their bar set-up right and keep the punters coming through the door.
In fact, 52 per cent of Brits admitted they would rather watch sports at home to guarantee a better view of the TV.
Solving these problems will be critical for today's fussy fans - with 79 per cent of punters now expecting their local to be showing the action in High Definition (HD), with over a third (34 per cent) noting that they wouldn't watch the game in a bar that didn't have a HD set-up.
Fixing such factors is going to be vital as bars look to capitalise on a potential influx of new customers:
* 32 per cent wanted more TVs to guarantee a clear view
* 44 per cent thought more seating would help
* 23 per cent requested that bars guarantee the commentary could be clearly heard
Commenting on the findings, Jim O'Hagan, Business Development Director at Currys PC World Business, said: "Major sporting events have always represented a big opportunity for bar landlords and a football World Cup tops the lot. However, our research shows that savvy bar-goers want more than just access to a quick pint and a screen.
"Landlords need to do more to tempt potential customers away from the comfort of their homes, or risk them becoming part of the 45 per cent who would turn their backs on returning later on in the tournament, meaning the loss of crucial revenue.
"With kick-off just around the corner, landlords need to invest now to get their commercial TV set-up match-fit or risk leaving punters disappointed - which, as we all know, is England's job!"
Commercial TVs enable landlords to monitor and manage a range of TVs across their property from one central location and are built to run for 12 hours +, compared to consumer TVs which are designed for intermittent use throughout the course of a day.
Commercial TVs offer features including enhanced burn-in protection, cooling mechanisms and more robust warranties of up to three years, making them perfect for the bar environment.
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