News

Aspall named as Official Cider Partner of the ICC Champions Trophy

23rd May 2017

Aspall has been announced as the Official Cider Partner of the 2017 ICC Champions Trophy.

The cider maker's drinks will be available at the three tournament venues during the competition, as well as the tournament fan park in Birmingham.

"On behalf of the ICC, I welcome Aspall as an official cider partner for the ICC Champions Trophy 2017," said Campbell Jamieson, the ICC's commercial General Manager.

"Aspall is a premium brand in the United Kingdom and its decision to partner with the ICC indicates the popularity of 50-over cricket and also reflects how attractive major global events such as the ICC Champions Trophy are to brands.

"Having the ICC Champions Trophy at three iconic locations and involving the top eight-ranked teams together for a short, sharp and prestigious event is really creating a buzz around this year's tournament and this combined with the significant number of fans attending the tournament is attracting sponsors such as Aspall."

"All of us here at Aspall are thrilled to be a new partner of this prestigious event," said Des Smith, Aspall chief executive. "The ICC attracts the best teams and cricketers in the world.

"The ICC has a fantastic reputation and high standards and values that we feel align so well with Aspall and what we also stand for. We are really looking forward to this partnership."

The one-day cricket tournament, featuring the top eight ranked nations, will take place between June 1 and 18 with the final taking place the Oval in London. 

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