AB InBev wins Beer Awards for Bud Light and Stella Artois
26th October 2017
AB InBev UK were honoured in this year's Beer Awards with wins for Bud Light and Stella Artois. Bud Light was awarded 4-stars in the light American lager category while Stella Artois won 3-stars among the Pilsners.
The win for Bud Light comes hot on the heels of its new nationwide advertising campaign 'Keep it Bud Light' https://www.youtube.com/watch?v=fObsuU8W5Rk that launched earlier this month. The brand was launched in the UK only in February this year and since then has also been named Product of the Year, the world's largest consumer-voted award for product innovation.
Bud Light is part of Ab InBev's low-ABV portfolio which the brewer aims to grow to 20% of global volumes by 2025 as part of its Global Smart Drinking Goals.
The award for Stella Artois is another for the trophy cabinet, with the famous brand's brewing heritage tracing back to 1366. Stella Artois is still brewed using the finest natural ingredients in the tradition of handcrafted luxury. Today, Stella Artois is the UK's number one beer brand* and is sold in more than 90 countries.
Sharon Palmer, Head of Trade Marketing - BU North at AB InBev, commented: "We are delighted about the wins for Bud Light and Stella Artois. It is particularly satisfying for Bud Light to be rated so highly by the expert judges at the Beer Awards only eight months since its launch in the UK.
"It demonstrates the quality of the liquid and is a real testament to the brewers who produce such consistently great beer. It is the most popular beer brand in the USA and is vastly popular amongst drinking-age millennials. We are confident that it will prove just as popular among our customers. Awards like this will certainly help to do that."
*Constellation Brands Inc in Alcoholic Drinks (Jan 2017)