10,000 outlets set to participate in Strongbow Halloween 'Saint or Sinner?' promotion

29th October 2014

With predictions for 2014 Halloween sales showing an expected increase of 3.5 per cent, making it the third most important event in the UK calendar, Heineken is urging licensees to make the most of the opportunity.

To this end, there will be 10,000 on-trade outlets nationwide participating in the Strongbow ‘Saint or Sinner?’ promotional activity.

The activity will see promotional kits distributed to selected outlets in an effort to excite both customers and consumers in the lead-up to and during the Halloween weekend. The kits will contain a variety of point-of-sale items to both decorate the venue and ensure that the Strongbow brand is front-of-mind this Halloween.

‘Saint or Sinner?’ will see over three million promotional scratchcards in circulation, allowing consumers to pick up instant-win prizes in-outlet including gift cards, limited-edition t-shirts and tattoo sleeves. The campaign will also enjoy a dedicated website ‘Strongbow Halloween’ where consumers can win a range of larger rewards including a trip to Las Vegas for four people.

Andrew Turner, On-Trade Category and Trade marketing director said: Halloween is increasingly a key part of the on-trade calendar and Strongbow is once again at the heart of the festivities. We know that our trade partners are looking for ways to make the most of Halloween and this new campaign not only creates value for the trade but offers a fun and rewarding promotion for our consumers.”

The ‘Saint or Sinner?’ activity will run until the 6th November.


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