News

Sky Sports gives away thousands of promotional packs to venues

11th September 2017

To help its pub and club customers across the UK and Ireland make the most of the new sporting season, Sky Sports has given away thousands of free promotional packs to venues, with more to come.

Over 5,000 Sky Sports pubs and clubs have ordered their free point-of-sale materials through MySkySports.com, Sky’s dedicated customer portal, taking advantage of free banners, beer mats, table talkers, window stickers and posters to kit out their venues.

The packs reflect the new Sky Sports branding and programming line-up which now offers ten channels dedicated to the biggest sports as part of Sky’s continued investment in delivering the best live sport experience for venues and their customers.

Sky gives its customers a range of sales and marketing tools to help venues draw the biggest crowds and make money. Alongside promotional materials and posters, pubs and clubs are given a monthly sports magazine, Preview, packed with fixtures and tips as well as a free listing on the Sky Sports Pub Finder.

This season on Sky Sports venues can look forward to plenty of opportunities to attract in sports fans and make money by showing 126 exclusively live Premier League games, 127 matches from the 2017-18 Sky Bet EFL season, 30 matches from the SPFL Premiership including every Old Firm derby, 360 top-flight rugby union matches, up to 100 exclusively live rugby league games, every practice, qualifying and race live from all 20 F1 Grands Prix, 20 live GAA games and more hours of cricket than ever before, with every England home Test.

Plus much more including golf’s Majors, darts, NFL and tennis.

Sky Sports pub and club customers can still get a free pack to help them promote the biggest sports by visiting here: https://business.sky.com/article/free-pos/

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