News

Budweiser pledges 'Free Bud for the Nation' if England win the World Cup

15th June 2018

Budweiser has pledged to give every England fan a free beer if the Three Lions upset the odds and win the World Cup this summer. 

Budweiser – the Official Beer of the tournament – is backing England to beat the world’s best and rediscover the euphoria of 1966; celebrating by giving every fan free beer if this is made possible and raising a beer to all those who never stopped believing in their team.

The nationwide gesture is backed by football legend Steven Gerrard, who captained England at the last FIFA World Cup™ and represented the Three Lions on 114 occasions.

Budweiser is willing to give away millions of bottles of free beer as part of the celebration, honouring the unwavering commitment of English football fans. 

To claim their complimentary Budweiser, those of legal drinking age and who are living in England should visit www.freebudforthenation.co.uk to register as a fan and be the first to know if the offer goes live, and where they can also then claim a voucher for their free Budweiser.

Budweiser has also announced Gerrard as their official World Cup Ambassador for their FIFA World Cup™ campaign.

Budweiser already partnered with Gerrard back in March to launch Blessed Beer at Wembley – a beer by fans, for the fans.  The Blessed Beer tanker travelled the nation collecting messages of support from passionate football fans, before arriving at Budweiser breweries, where the malt was bottled and readied for sale.

The limited-edition packs of Blessed Beer have since sold out in record time at retailers across the country. The pace at which fans emptied the shelves shows just how excited and hopeful supporters are for the FIFA World Cup™ and England’s chances in the tournament.

Former England captain Steven Gerrard said: “To be a part of such a huge, nationwide gesture with Budweiser is special – and to be working with the brand again as an Ambassador for the World Cup is too. Everyone is rooting for the boys out in Russia, and it’s important that the fans are recognised for the part they play in the team’s success.

"Free beer for the nation is a great reward for everyone who brings the country closer together in big sporting moments like this and inspire England to go that extra-mile. I can’t wait to open an ice-cold Bud in July if the team make history. Even better that it’ll be on the house!”

Rowan Chidgey, Marketing Manager at Budweiser UK, says of the campaign: “At Budweiser, we’re committed to celebrating and rewarding unwavering fan support and energy as the Official Beer of the 2018 FIFA World Cup™, and are proud to be announcing our landmark gesture of free beer for the nation today – with our new Budweiser Ambassador, the legendary Steven Gerrard.

“The beautiful game would be nothing without its dedicated fans, and this is our way of thanking all those who never stopped believing. We couldn’t be more excited to be joining forces with such a force in football like Steven too, whose commitment and passion for the game and the fans reflects ours so strongly. Here’s to lighting up the 2018 FIFA World Cup™ with Budweiser in style!”

The announcement comes as part of a series of unmissable fan experiences that the beer brand has created to celebrate the 2018 FIFA World Cup™, representing Budweiser’s mission to light up the tournament with euphoric fan energy.

Fans can engage with the “Light Up the FIFA World Cup™” campaign through Budweiser’s #LightItUp social channels. Twitter: @BudweiserUK, Instagram: @budweiser, Facebook: @BudweiserUK or visit www.budweiser.co.uk/

« Back to News

Back To Fixtures