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Boxing the most searched-for sport among UK pub goers according to MatchPint & Sky

25th August 2017

Boxing the most searched-for sport among UK pub goers according to MatchPint & Sky

And Mayweather v McGregor looks set to break search records again as Sky Sports Pay-Per-View events continue to increase in popularity and venues reap the benefits

This weekend’s fight between Floyd Mayweather and Conor McGregor, live on Sky Sports Box Office on Saturday 26th August, looks set to be the number one searched-for sporting event in the UK ever on MatchPint.

Currently MatchPint’s most searched-for event in the UK is the Sky Sports boxing match that took place between Anthony Joshua and Wladimir Klitschko. But the latest MatchPint data reveals that search traffic for the Mayweather/McGregor showdown is a massive 471% higher than it was for Joshua/Klitschko seven days out from the fight. Searches online by boxing fans hoping to watch the event in the pub are expected to hit 850,000 by the first bell.

Landlords that have chosen to show the bout can look forward to increasing footfall and making money from the event as viewers across the country head to their local venue to watch the much-anticipated fight.

The appeal of boxing to out-of-home viewers is clear and pay-per-view events offer a massive opportunity for licensees to pull in the crowds and boost trade. Sky’s coverage of the Joshua/Klitschko fight in April of this year drove over a million viewers to venues up and down the country, highlighting how landlords can use the sport to make money.

David Rey, managing director of Sky Business, commented: “Boxing is the ideal sport for the pub atmosphere and pay-per-view events offer something unique in terms of excitement and buzz.

"The search data from MatchPint shows that boxing fans are choosing the pub as the place they want to watch the Mayweather/McGregor fight – I’d encourage venues to sign up for the event and get in on the action. It promises to be unmissable for both landlords and pub goers alike.”

Dom Collingwood, co-founder of MatchPint: “We’re seeing huge demand for places to watch this fight, even though it starts so early. Pay-per-view boxing continually provides a massive opportunity for landlords to take advantage of – indeed research we conducted with Vianet highlighted that the Joshua v Klitschko fight saw a massive 4:1 return on the Box Office price tag for venues that showed it.

"If marketed well this fight represents a great sales opportunity and there is still plenty of time for publicans to show the fight.”

Venues that would like to show the fight live on Sky Sports Box Office can call 08442 411 870 or visit: https://business.sky.com/skysports-boxoffice/mayweather-v-mcgregor/

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